the booti guy

Nietzsche once said, “He who has a why to live can bear almost any how.”

It seems the modern man is finally circling back to that question of “why.” As the smoke of outdated masculinity clears and the dust of hustle culture begins to settle, the booti guy emerges. Not from the weight bench or stock market floor, but from the ocean, the mountains, the deep inhale after a hard truth, the decision to stay when it’s easier to ghost, the courage to feel when it’s easier to flee.

The booti guy isn’t afraid to admit he’s no longer defined by the measure of his biceps, bank balance, or how many beers he can sink without losing his dignity. That version of manhood was performative, brittle and fleeting, much like a sculpture of muscle with a hollow core. This is a different game. He’s swapping protein shakes for presence. Ego for empathy. He’s not soft. In fact, the booti guy is solid, because he knows who he is.

Once, male stoicism was seen as strength. But in the current era, where mental health is being prioritised and vulnerability is considered brave, the booti guy knows that power lies in transparency. He’s not afraid to say, “I don’t know,” “I need help,” or “That hurt.” And he’s done pretending he’s okay when he’s not. There’s no prize for suffering in silence.

enter the era of the booti guy

He isn’t a monk, a minimalist, or a man-cave recluse. He still loves adventure, a good surf, a road trip with the boys, and a decent steak. But he’s reading Ram Dass and Alan Watts between sets at the gym. He’s tracking his sleep. He’s booking breathwork sessions and ice baths with his mates instead of pub crawls. He’s not embarrassed to get a facial or book a remedial massage. His barber knows the name of his naturopath. 

So, who is he?

the booti guy redefines success

He’s done chasing the kind of success that leaves your soul in debt. He knows that having a million in the bank means nothing if your mornings are filled with dread and your nights with anxiety. He’s hardworking, ambitious, and is on track for success but has chosen purpose over prestige and impact over image. He gets that wealth is being redefined and that true wealth isn’t just about the number in your bank account - it’s about owning your time. He doesn’t need to flex because his energy does the talking.

the booti guy knows balance is the new badge of honour

He’ll train hard — but he’ll rest just as hard. He’s just as likely to be found at a sunrise yoga session as he is lifting heavy at the gym. He’s swapped all-nighters for early mornings. He’s realised that longevity isn’t about biohacking, it’s about living in tune. With his body. With nature. With his own rhythm. It’s about being able to wake up without an alarm, to choose how you spend your days, and to prioritise experiences over endless hustle. For the booti guy, time is the ultimate luxury.

the booti guy holds space

For his friends. His partner. His kids. His own inner world. He listens without trying to fix and speaks without the need to dominate. He knows masculinity isn’t diminished by emotion, in fact it’s deepened by it. He doesn’t flinch at tears, his own or others. He’s a rock, not a wall.

the booti guy plays

He hasn’t lost touch with his inner child. He still skates, surfs, builds things with his hands, strums his guitar and gets dirt under his nails. He’s ditched the pressure to ‘act his age’ and instead chooses to live with curiosity and awe. He laughs loud. Loves deep. Doesn’t need alcohol to loosen up. He’s done with self-preservation and pretending.

the booti guy has style

But not the kind that screams for attention. It’s effortless. Rooted in authenticity. Whether it’s a vintage tee, boardies from a local surf shop or a weathered flannel shirt from the country store, his style reflects who he is, not who he’s trying to be. He values quality, sustainability, authenticity and brands with soul.

the booti guy is loyal

To his values. His vision. His crew. He shows up. Not just when it’s easy, but when it’s uncomfortable. He’s learned the art of repair, not just in relationships, but within himself. He owns his shit. Doesn’t gaslight. Doesn’t ghost. If he says he’s in, he’s in.

the booti guy is in touch with his yin (feminine side)

He is rewriting the playbook on what it means to be a man. He’s part protector, part poet, part warrior, part healer. He’s living proof that the yin isn’t a threat to masculinity, it’s its missing half. And when it comes to relationships, he’s not playing the stoic statue. He shows up. He communicates. He loves without the ironclad walls of ego. He’s not afraid of words like intimacy, healing, or surrender. In fact, he knows that’s where the real power is.

the booti guy respects tradition and holds down roots

To land. To purpose. To people. To legacy. He honours tradition, listens to his elders, and understands the weight of his roots. He knows that true strength isn’t about conquering nature, it’s about walking alongside her. He fishes in her ocean, climbs her peaks, respects her seasons. That connection to land and lineage keeps him grounded. The booti guy understands that wisdom doesn’t just live in textbooks; it’s spoken in the quiet stories of his elders, whispered through campfire smoke, etched in the soil beneath his feet. It’s a respect for where he’s come from that shapes where he’s going. He's always learning, always tinkering - like a beautifully unfinished masterpiece, forever evolving, forever a work in progress.

I like a man who wears his soul on his face. ~ Jim Morrison