native notes
Foolish the doctor who despises the knowledge acquired by the ancients. ~Hippocrates
insights
Global reliance on herbal medicine
An estimated 70–80% of the world’s population uses herbal preparations as a primary form of healthcare, often in place of prescription drugs. Herbal products are widely used across the globe to manage a broad range of conditions. There is a common perception that these remedies are safer and more natural than pharmaceutical alternatives.
Primary consumer demographic
The typical buyer is female, aged between 25 and 70, purchasing herbal supplements for preventative health or as an alternative to medications recommended by healthcare professionals. When selecting herbal products, consumers prioritise:
- Quality control and sourcing transparency
- Palatability and taste profile
- Value for money and cost effectiveness
Evolving consumer preferences
There is a clear shift away from conventional nutritional supplements toward whole-plant herbal preparations, influenced by increased education and visibility of herbal ingredients such as turmeric, ashwagandha, and adaptogenic botanicals.
Global wellness and sustainability trends
Consumers are seeking brands that offer clear information about product origins, ethical sourcing practices, and the credibility of those formulating or endorsing the remedies and the international market is increasingly focused on:
- Preventative and integrative approaches to health
- Eco-conscious consumption and sustainable production
- Plant-based and low-tox living
why choose liquid extracts over capsules or tablets?
No breakdown required
Liquid extracts are already in a form your body can absorb - no need for digestion, no waiting. Nutrients must be in liquid form to reach your cells. The closer a preparation is to liquid, the quicker and more completely it works.
Faster absorption
Liquid extracts begin assimilating in just 1–4 minutes. Capsules and tablets can take 20–30 minutes just to break down. Further, your body absorbs up to 98% of liquid extracts. Capsules and tablets? Only 39–53% gets used - the rest is wasted.
Easier to swallow
Liquids are ideal for children, older adults, or anyone who struggles with pills. From emergency rooms to patient care, liquid is the go-to for its speed and effectiveness.
Greater potency
It can take up to 20 capsules to equal the daily dose of just 1 teaspoon of liquid extract. Herbal extracts deliver the medicinal benefits without asking your body to do all the work first.
Source: https://medicare-europe.co.uk/science-clinical-data/liquids-vs-pills.html