abundant mindset

The most important decision we make is whether we believe we live in a friendly or hostile universe. ~ Albert Einstein

An abundant mindset isn’t just a feel-good slogan. It’s a lifestyle, a psychological flex, a way of walking through the world that says, “I am enough. I have enough. There is enough.” It’s ditching the scarcity script that’s been playing in the background since forever - the one that whispers there’s never enough time, money, love, or opportunity. 

control through urgency

Companies want us to believe in a scarcity mindset for one very strategic reason: to sell more. If you’re always focused on what you don’t have, you’re much easier to market to. The scarcity mindset keeps you chasing more - more beauty products, more tech gadgets, more status symbols. Contentment doesn’t sell but longing does. Scarcity creates the illusion that what’s being offered is more valuable than it actually is.

If a product or service is perceived to be rare, your brain assigns it higher worth. It’s why people line up for hours for a new sneaker drop or rush to grab concert tickets before they’re gone. When you think something is rare or limited, you’re more likely to act fast. Brands throw around phrases like “Limited Edition”, “While Stocks Last”, or “Only 2 left!” to trigger that little spike of FOMO anxiety that makes you click “Buy Now” before you even finish your morning coffee. 

Scarcity also drives loyalty. Think about how many people stay subscribed to exclusive memberships or box services because they don’t want to miss out on the next big thing. Brands capitalise on this fear to lock you in. It’s not about need - it’s about now. The more you feel time is running out, the less you think critically about the purchase. But here’s the thing: Scarcity is mostly manufactured. There is almost always more product, more supply, and more options. It’s a mind game that triggers our primal instinct for survival - the fear of going without.

control through not being enough

Guess what? Humans play similar tricks on each other in a bid for control. When someone is uncomfortable with their own shortcomings, they often project that discomfort onto others. If they’re not thriving, your success can feel like a spotlight on their inadequacies. It’s not about you. It’s about the gaps they see in themselves. Misery loves company, and sometimes, so does insecurity.

In Australian culture, there’s even a name for it: Tall Poppy Syndrome. When someone rises too high - stands out, excels, grows - they get metaphorically “cut down” by others who want to level the playing field. The idea is that no one should shine too brightly, because it disrupts the comfortable illusion of equality. But here’s the truth: it’s easier to chop down a tall poppy than to grow taller yourself.

Undermining someone’s confidence is a sneaky way to gain control. If they can make you doubt yourself, they gain the upper hand. Think about manipulative bosses, toxic friends, or even family members and spouses who belittle your achievements. It’s an age-old strategy - if you’re questioning your worth, you’re less likely to challenge theirs. When you grow, it disrupts the status quo. People around you might fear that your evolution will require them to level up too, or worse, that you’ll leave them behind. So instead of cheering you on, they try to keep you small. It’s not because they hate your growth. It’s because they’re afraid of their own stagnation.

This ties back to scarcity thinking - if you’re winning, it must mean there’s less winning to go around. Of course, this is total BS, but a lot of people don’t know that. So, they pull you back, subtly or directly, to keep the balance. The reality? Your success takes nothing away from theirs. But you thriving disrupts the lie they tell themselves.

When you shine, you become a mirror reflecting back their unfulfilled dreams and unrealised potential. Your courage highlights their hesitation, your growth highlights their stagnation, and your joy highlights their dissatisfaction. The easiest way to dull that reflection? Try to dull you. When people try to make you feel small, it’s because your light is shining on their shadows. Their discomfort with your growth is a reflection of their own unaddressed insecurities.

the booti mindset

Shine brighter. Grow louder. Be unapologetic in your evolution. Their opinions are just noise. An abundant mindset is a rebellion against that noise. Your growth is the real signal. It’s the conscious choice to see possibility where others see lack.

Traditional psychology loves to dig through your weaknesses, slap a label on them, and call it a day. But strengths-based psychology flips the script. It’s about amplifying what you’re already good at, doubling down on your natural talents, and letting those strengths pull you forward. You’re not here to be mediocre at everything. You’re here to be phenomenal at what you do best.

Imagine what would happen if you spent more time nurturing your gifts instead of obsessing over your shortcomings. It’s like watering a plant that’s already blooming instead of trying to revive one that’s never sprouted. That’s the essence of abundance - focusing on what’s flourishing and letting it grow wild.

Here’s the thing: scarcity is a mindset, not a reality. It’s the mental block that convinces you there’s not enough to go around. That if someone else wins, you lose. But life isn’t a zero-sum game. Someone else’s success doesn’t steal from yours, in fact, it adds to the collective momentum. The ocean doesn’t get smaller because more waves are crashing, it just gets louder. Professional athletes don’t get better training with people who aren’t at their level. They get better by pushing against the elite - those who challenge their limits, sharpen their skills, and demand more than comfort ever could.

Gratitude is the secret handshake of abundance. When you acknowledge what you already have, you create space for more. It’s not just positive thinking; it’s brain science. Gratitude rewires neural pathways, making you more attuned to opportunities and less obsessed with what’s missing. Want more in your life? Start by appreciating what you’ve got right now. And flip the script from competition to collaboration. Scarcity tells you to compete; abundance tells you to collaborate. When you shift from What can I get? to What can I give?, everything changes. Opportunities expand, doors open, and the right people start showing up. It’s like the universe hands you a VIP pass the minute you decide to share instead of hoard.

An abundant mindset isn’t just about what you can get. It’s about what you can give. It’s understanding that there’s more than enough to go around and that by lifting others, you’re lifting yourself. Generosity is the ultimate abundance hack. It multiplies what you already have and sends out ripples that always come back. At the end of the day, abundance isn’t about what you own—it’s about how you think. Your mind is your most valuable real estate. Guard it. Protect it from scarcity thinking, from negative self-talk, from energy vampires. Feed it with ideas that expand you, with people who elevate you, and with experiences that ground you.

Because when you live abundantly, you’re not just living, you’re thriving. And that? That’s the Booti way.

The universe is not punishing you or blessing you. The universe is responding to the vibrational attitude that you are emitting. ~ Abraham Hicks